What is SEO and does my website need it?
SEO, the abbreviation for Search Engine Optimisation, is a process where a website\'s rank or listing in the natural portion of the search engine results is improved.
Improved rank means more traffic to the site.
Web traffic studies show that a very large proportion of your site\'s visitors actually find sites via the search engines (both B2C and B2B). The ranking of a site also has an influence of how much traffic the site will deliver for a particular keyword - >80% of traffic will come from the top listings in a search engine.
Search engines like Google, Yahoo, Bing (MSN) all consider hundreds of factors when ranking a website. A professional SEO company or SEO consultant will advise their client what needs to be modified on their website in order to rank higher. Often it entails incorporating and researching the optimal keywords to use; other times site architecture or coding changes might need to be made to the website.
Different industries also have different needs. For instance, a B2C SEO project will be quite different from a B2B SEO scenario and might employ different SEO strategies.
Market Tree understands these challenges and has a dedicated expert SEO on board who will help your site to be more optimised. Your users are key: we believe first and foremost that any optimisation should be done only if it benefits your website\'s users with due consideration to usability and actually creating a better site for your users. We rely heavily on advanced analytics to understand the behaviour of your site\'s visitors before even suggest any changes.
SEO projects may substantially vary in duration and size, depending on the needs.
Please enquire for further details through our contact form.
