Search Engine Marketing (SEM) actually involves many different disciplines working in harmony together but simply speaking it focuses on marketing online to users who use search engines. SEM also increasingly markets to the growing based of mobile users using the search engines from their cell phone.
SEM can be divided further into:
The main difference between SEO and PPC is that with PPC you pay-per-click for the traffic - it is thus PAID Search campaigns where you determine the adspend - whereas SEO is a project-based approach which is focused on what is known as UNPAID Search or organic search, where we optimise your website for long-term benefit but no payments are made to any search engines.
In both these disciplines, we manage the process whereby targeted traffic is driven to your site.
Please contact us for us to best advise you which route you need to take and to give you a cost indication.
