Also referred to as CPC (cost-per-click), Pay-per-click refers to the paid for ads which search engines sell. These ads are either trigger by keyword searches on the search engines themselves (e.g. you search for "buy music DVDs") or placed on a network of sites with who the search engine has an agreement. (contextual targeting)
Either way, your ads are highly targeted and will be visible to anyone searching for your product or service. The secret is in the targeting: it guarantees that you can drive targeted traffic to your site and on a budget which is pre-determined. Best of all: you only pay a fee per click (per visitor) that reaches your site and we can measure exactly what works inside the campaign.
You set the budget, we manage and optimise the campaign.
Market Tree can run your PPC campaigns for you to get the optimal return out of your advertising spend. Unlike bigger agencies, we do not charge a large set-up fee (typically the setup alone might be a few thousand Rand), but only a monthly management fee or a percentage of spend to manage all the day-to-day running, reporting and improving of your campaigns.
Typically. we will also be involved in creating landing pages, marketing and ad copy that works online, as well as creatives for image-based campaigns.
PPC is actually an art in itself. We\'ve got the right people on board to ensure that your campaign is profitable and that prospects convert on your site to leads or sales.
Our PPC process starts by defining goals, benchmarking, evaluating previous campaigns or data from your website and focusing only on the keywords, search engines and placements that really work.
