Marketing Planning & Strategy
This workshop allows you to walk away with fresh ideas as well as a preliminary marketing implementation plan. You will also meet likeminded individuals and have the opportunity to build your business network.
Outline
Marketing 101
Gain a greater understanding of the principles of marketing. This workshop has been beneficial for many business executives who are part of a marketing team.
Outline
Market Research 101
If you are in need of a greater understanding of Market Research and its application in business, the Market Research 101 Workshop is for you.
Outline
About the Trainer
Naomi Paul-Bütow (B.A. Hons. Marketing Communication Science) is the founder of Market Tree. Close to a decade's worth of experience in the marketing arena serves as the foundation of Naomi's consulting and training service. She has lectured various marketing related subjects, developed advertising message strategies, conducted independent research studies, and provided clients with strategic marketing solutions.
Her training expertise ensures a dynamic and energetic training environment. The Market Tree method of training entails real-time leaning and is results driven. It equips candidates to start implementing what they've learnt with immediate effect - driving positive change in the organisation.
Attendee feedback:
"Thanks very much for a lovely workshop -- I have learnt A LOT! I had some major "A-Ha!" moments and a very enjoyable time …I wished your workshop wouldn't end! - Trevlyn Davies (GIS Officer), Provincial Government of the Western Cape "
"Marketing 101 was thought provoking and enjoyable! Thank you, Naomi." - Tamsin Van Den Berg, Marketing Manager, Capsicum Culinary Studio.
"I would herewith just like to take the opportunity again to thank you for the marketing training! I have to applaud you on your work especially since you certainly gave me more insight on my work and also on my personal career path to follow for the next few years." - Llewellyn Erasmus, Head: New Business, Die Burger (Media24) "
"Thank you for a really interesting and useful workshop, we were all very pleased that we attended and each of us managed to take something away." - Kevin Hains, Strategic Research Analyst, (ABI )/SAB. Peninsula Beverage Company (Pty) Ltd "
"The course provided me with the tools to put into action what would normally be considered a mammoth task. It also helped with understanding the need for being concise and more broadly how to use relevant surveys specific to different requirements" - Kerry Muller, Market Analyst, Peninsula Beverage Company
Naomi's passion for education serves as foundation of her training service. She's an old hand at lecturing and has, since 2003 lectured the following programmes:
- University of South Africa: Market Research
- Public Relations Institute of South Africa: Marketing for Public Relations
- IMM Graduate School of Marketing: Market Research
- Varsity College: Advertising
- Varsity College: Advertising Research
- Varsity College: Tourism (Yes, I have a qualification in tourism and worked in the industry for a while)
Naomi also acts as a guest speaker and have addressed various audiences, including business networks, associations and UCT Centre for Innovation and Entrepreneurship amongst others.
Should you require any of Market Tree's training services, please do contact us. For more information on Market Tree's clients, please visit our portfolio.
