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Member of the Unilever Institute of Marketing

Marketing 101

Gain a greater understanding of the principles of marketing. This workshop has been beneficial for many business executives who are part of a marketing team.



Outline:




  • Marketing: Get to see the big picture
  • Attracting attention in a busy marketplace
  • Identifying, profiling and segmenting your market
  • Targeted Marketing
  • Competitive Analysis
  • Product positioning
  • Budgeting for marketing activities
  • Exploring "free" marketing
  • Online marketing and New Media
  • Short introduction to Market Research


    Cost R1750



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    NOTE:
    Please note that monies must be deposited 5 days prior to the event. Please make a payment to:
    Market Tree Consultancy
    Nedbank Westgate
    Branch code: 1983 41
    Account number: 1983 088 706

    An Invoice will be provided.

    Fax proof of payment to: 086 650 9885. No refunds upon cancellation.

    Testimonials

    "Marketing 101 was thought provoking and enjoyable! Thank you, Naomi." - Tamsin Van Den Berg, Marketing Manager, Capsicum Culinary Studio.



    "I would herewith just like to take the opportunity again to thank you for the marketing training! I have to applaud you on your work especially since you certainly gave me more insight on my work and also on my personal career path to follow for the next few years." - Llewellyn Erasmus, Head: New Business, Die Burger (Media24) "



    Marketing 101 is absolutely brilliant. Naomi has done a wonderful job in devising this workshop... it left me revived and full of new ideas! Thank you so much"- Jean-Marie Gittens - Skills Factory, P.E. (www.skills-factory.co.za)


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