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Market Research 101

If you are in need of a greater understanding of Market Research and its application in business, the Market Research 101 Workshop is for you.



Outline:



  • The role of market research in management decision-making
  • Types of market research
  • The market research process
  • How to get the most out of secondary databases
  • Modern tools
  • How to read tabular results
  • Interpreting results and taking action
  • How to choose a supplier
  • How to brief a market research agency

    Cost R1750



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    NOTE:
    Please note that monies must be deposited 5 days prior to the event. Please make a payment to:
    Market Tree Consultancy
    Nedbank Westgate
    Branch code: 1983 41
    Account number: 1983 088 706

    An Invoice will be provided.

    Fax proof of payment to: 086 650 9885. No refunds upon cancellation.

    Testimonials

    "Thank you for a really interesting and useful workshop, we were all very pleased that we attended and each of us managed to take something away." - Kevin Hains, Strategic Research Analyst, (ABI )/SAB. Peninsula Beverage Company (Pty) Ltd "


    "The course provided me with the tools to put into action what would normally be considered a mammoth task. It also helped with understanding the need for being concise and more broadly how to use relevant surveys specific to different requirements" - Kerry Muller, Market Analyst, Peninsula Beverage Company


    "Thanks very much for a lovely workshop -- I have learnt A LOT! I had some major "A-Ha!" moments and a very enjoyable time...I wished your workshop wouldnt end!" - Trevlyn Davies (GIS Officer), Provincial Government of the Western Cape "

    "An excellent workshop delivered in a practical and friendly learning environment. I had fun and learned a lot about Market Research in the South African context" - Craig Rentzke, Marketing Manager, easimail, Cape Town


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