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Suggested Reading

Herewith a few books we thought you might enjoy:

Underdog Marketing - Paul W. Flowers
The Brand Gap - Marty Neumeier
Free Prize Inside – Seth Godin
Purple Cow – Seth Godin
Permission Marketing – Seth Godin
Tribes – Seth Godin

Free e-books

Please feel free to download these complimentary e-books, brought to you by Market Tree. 

Unleashing the Ideavirus – Seth Godin
The formula for failure and success – Jim Rohn
99 Cows – Seth Godin
Who's There? – Seth Godin


Articles by Naomi Paul-Butow

The Value of Market Research

Posted by Naomi Paul Butow


Free Marketing for your business

Posted by Naomi Paul Butow


The gem of market research

Posted by Naomi Paul-Butow

Read more about what the most important part of research entails.


Measurement Concepts

Posted by Naomi Paul-Butow

Learn more about response scales and questionnaires ...


Mirror, mirror, on the wall...

Posted by Naomi Paul-Butow

Finding the right interviewers to conduct a market research study is not ...


5 Marketing Myths

Posted by Naomi Paul-Butow

Common misconceptions surrounding marketing we regularly come across...


Featured in:

Our articles have been featured in past editions of Entrepreneur, Sales Guru etc. Naomi is a regular contributor to various publications and maintains her own blog where she shares the latest marketing insights.

Testimonials

"The advice you gave us for Ratanga last year has turned our relationship around with our client in the positive way - so a massive thank you for that.”- Tracey Hibbert, HBR

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